Required skills

communication skills to question clarify and report while conducting monitoring activities

literacy skills to read schedules and to write reports

numeracy skills to read budgets and compare actual versus budgeted expenditure

teamwork skills to work with colleagues to achieve production objectives

technology skills to use a wide range of software and equipment to monitor the production of advertisements

Required knowledge

legal and ethical requirements for the advertising industry

principles of advertising as it relates to the marketing mix

identification and overview knowledge of key provisions of relevant legislation from all levels of government that affects business operations codes of practice and national standards such as

antidiscrimination legislation

consumer protection laws

copyright legislation

ethical principles

fair trading laws

privacy laws

Trades Practices Act

codes of practice such as those issued by bodies such as the Advertising Federation of Australia Australian Communications and Media Authority Australian Competition and Consumer Commission Australian Performing Right Association Commercial Radio Australia and Free TV Australia

roles of production personnel

techniques and production processes for radio television and cinema print and websites

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

confirmation of specifications for production activities

monitoring of the pre during and postproduction activities for creation for at least one advertisement

producing reports on preproduction production and postproduction monitoring activities for at least one advertisement

formulation of recommendations to reschedule activities in the event of production delays

Context of and specific resources for assessment

Assessment must ensure

access to an actual or simulated environment

access to office equipment and resources

access to a production team

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

analysis of responses to case studies and scenarios

assessment of written reports andor examples of preproduction production and postproduction activities

demonstration of production monitoring techniques

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

oral or written questioning to assess knowledge of the principles of advertising as it relates to the marketing mix

review of monitoring reports

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

BSBADVB Schedule advertisements

BSBADV404B Schedule advertisements.

Printing specifications may include:

Print production specifications may include:

Electronic production specifications may include:

Pre-production activities may include:

Production schedule may include:

Post-production activities may include: